Last update07:01:32 PM GMT
Digital out-of-home helped drive first-quarter revenue up by 15 percent at JCDecaux, the world’s largest advertising company, but it warned that its London digital street furniture network is being delayed.
“The rollout of the world’s largest digital street furniture network with 1000 84-inch screens in London is taking longer than expected mainly due to the complexity surrounding the installation of this major construction project with the involvement of several contractual partners in the opera...
European digital out-of-home specialists meet next month for the Digital Signage Summit (DSS) in Munich.
With a theme of “challenging the fundamentals of consumer engagement – strategies for tomorrow’s advertising, retail and public spaces”, the conference will focus on “multiscreen, data-driven and disruptive” for its first day and then turn to “best concepts, omni-channel and IoT” (the Internet of Things) for the second.
It will be held at the Hilton Munich Airport on 23-24 June.
Speakers will in...
Canadian outdoor owner Cieslok Media is using striking content on digital billboards to encourage breast cancer awareness and warn about the dangers of texting and driving.
Working with Montreal advertising agency John St., Cieslok is showing a fake funeral home ad promoting “text and drive” on Toronto’s Gardiner Expressway.
“We’re all about standing out, being memorable, and captivating audiences, and this advertisement does just that for a very important issue – texting and driving,” said Jörg C...