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“It has been a few years now since I fell in love with digital and what it can achieve. However, I find myself at a crossroads debating where we go from here,” writes our regular contributor Scott Anthony in his latest blog for ScreenMediaMag.com.
“You will recall from my previous blogs that I am a fan of interaction with the target audience,” Scott says.
“Many examples have been tried and tested successfully; for instance, I recently came across a very smart and sexy virtual reality interaction f...
About half of all companies in the U.S. are using digital signage, and most of them are happy with it – but the other half show little interest.
Those are the striking findings of a new survey from U.S. researcher International Data Corporation (IDC), which predicts strong growth in digital signage sales over the next couple of years.
In the U.S. retail industry, for example, the digital signage market is expected to grow from about $6bn in 2013 to nearly $28bn in 2018.
Generally bullish, IDC repor...
You could judge a book by its cover...but digital out-of-home media helps too, as one German publisher has discovered.
The team behind Taste Twelve, a series of city restaurant guides, was concerned that a glance at the books themselves wouldn’t make it clear to a shopper that they contained coupons as well as information.
And they were worried, too, about being lost in the visual clutter of busy department stores at Christmas.
So they turned to digital signage, with AOpen’s In-Store Showcase allow...