Last update04:53:08 PM GMT
Advertisers should invest about 45 percent of their outdoor spend in digital, a new study in the UK suggests.
BrandScience, part of the Omnicom agency group, was commissioned by outdoor agency Talon to examine around 200 campaigns that ran between 2011 and 2015.
It found that above the 45 percent level, spend on digital outdoor would bring diminishing returns when the comparative costs of digital and static are taken into account.
But up to that level, it would be the better option in terms of retu...
Clear Channel Singapore is massively expanding its digital out-of-home network in the city.
The number of bus shelters equipped with 75-inch digital screens is increasing from 30 to 200, with many features supporting interactive and context-sensitive advertising.
The shelters are fitted with cameras for applications such as gender recognition, and the screens have touch capabilities. Content can be automatically changed based on external factors such as weather, time, date, news and events, or enh...
Visitors to the new headquarters of digital out-of-home technology firm Four Winds Interactive are being greeted by digital signage in the floor.
The company has installed Philips Luminous Carpets “digital carpet” technology for the customer experience centre at its premises in Denver, Colorado.
An array of LEDs beneath the carpets can be programmed to display text or graphics for purposes such as way-finding. The carpets appear normal when the system is switched off.
“I’ve always believed that all...
Everyone seems to be talking about the Internet of Things (IoT) at the moment. But the digital signage industry has been living it for some years now. Any screen, anywhere, can be connected and play c...