Screenmedia Magazine - digital signage, digital out-of-home, convergent media, screenmedia magazine

Is this a facial recognition system that I see before me?

New York startup IMRSV is the latest contender in facial recognition for digital signage.

Its new software, Cara, analyses Webcam footage to provide anonymous data on consumer attributes and actions such as gender, age, attention time, and glances. It will be competing with firms ranging from Intel to facial recognition specialist TruMedia.

Early customers include Reebok and Canadian retail digital signage specialist Adflow Networks, the company – formerly known as Immersive Labs – says.

“The essen...

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China fails to take top place from U.S. in DOOH rankings

The U.S., China and Japan were the world’s biggest digital out-of-home markets last year, according to new research from PQ Media – but Russia, the UK and India were the fastest-growing.

Of a global DOOH market worth a little under $8bn, around $2bn derived from the U.S., $1.7bn from China, and $800m from Japan.

Rapid growth in China from 2007 through to the first half of 2012 saw it approaching the U.S. figure to the point where PQ had expected it might secure top place, especially thanks to a seco...

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