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WPP, one of the world’s largest advertising groups, is putting its weight behind real-time bidding for digital out-of-home media.
An increasingly popular method of matching advertisers to the ever-growing inventory of online advertising slots, real-time bidding (RTB) works by conducting automated auctions for every ad opportunity just before it becomes available, and then delivering the auction winner’s advertisement.
For example, in the digital out-of-home context an advertiser might specify in a...
New York startup IMRSV is the latest contender in facial recognition for digital signage.
Its new software, Cara, analyses Webcam footage to provide anonymous data on consumer attributes and actions such as gender, age, attention time, and glances. It will be competing with firms ranging from Intel to facial recognition specialist TruMedia.
Early customers include Reebok and Canadian retail digital signage specialist Adflow Networks, the company – formerly known as Immersive Labs – says.
The U.S., China and Japan were the world’s biggest digital out-of-home markets last year, according to new research from PQ Media – but Russia, the UK and India were the fastest-growing.
Of a global DOOH market worth a little under $8bn, around $2bn derived from the U.S., $1.7bn from China, and $800m from Japan.
Rapid growth in China from 2007 through to the first half of 2012 saw it approaching the U.S. figure to the point where PQ had expected it might secure top place, especially thanks to a seco...
The value of premium outdoor advertising sites is confirmed by examining the brain activity of people who see them, a media owner is claiming this week.
Britain’s Ocean Outdoor says that a study conduc...