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TV imagery heightens impact of out-of-home advertising

TV imagery heightens impact of out-of-home advertising

Thursday, 19 March 2015

Using visuals from TV commercials in out-of-home advertising can dramatically increase consumers’ recall, new research suggests.

Neuro Insight, a London firm which specialises in applying the technique...

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Blog

A new era

Thursday, 26 March 2015

It’s nearly here – the new, rebranded issue of Screen Media Magazine is out next week, and if we say so ourselves, it’s looking very good. We’ll be bringing you full details via this newsletter, and i...

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Suppliers Guide

Tripleplay

Tripleplay

Tripleplay is one of the world’s leading specialists in IP based digital media solutions, providing innovative and proven digital signage, IP television and video on demand solutions for organisations...

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