Sat05252013
Last update06:15:56 PM GMT
WPP, one of the world’s largest advertising groups, is putting its weight behind real-time bidding for digital out-of-home media.
An increasingly popular method of matching advertisers to the ever-growing inventory of online advertising slots, real-time bidding (RTB) works by conducting automated auctions for every ad opportunity just before it becomes available, and then delivering the auction winner’s advertisement.
For example, in the digital out-of-home context an advertiser might specify in a...
The value of premium outdoor advertising sites is confirmed by examining the brain activity of people who see them, a media owner is claiming this week.
Britain’s Ocean Outdoor says that a study conduc...
LCD televisions are plastered everywhere – on the walls of restaurants, bars and gyms, for example – and every single one of these screens can now simply and easily be adapted to show digital signage ...
AOPEN is a world-wide provider of semi-industrial Digital Engine® solution that can be applied to anything from digital signage, Kiosk, POS (Point of Sale), vending machine, medical, education, even t...