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Using retail digital signage to show consumers the products they can buy in-store is great. Using it to show them products they can’t buy, however, not only fails to create sales – it actually creates dissatisfied customers.
That was the experience of Last Call Studio, the clearance operation of upscale U.S. department store Neiman Marcus, when it tested digital signage before committing to a rollout.
At the test store in Rockville, Maryland, three departments – dresses, shoes and handbags – were ...
There’s no shortage of limited-functionality, pay-monthly digital signage packages for small businesses, but the latest one comes from a big name – Corel, the Canadian software company once almost synonymous with desktop graphics.
It has launched Corel Digital Signage, based on the SmarterSign platform, a Web-based service with no long-term contract at just $29.95 per month..
The offer includes customisable templates, and the interface is based on a simple drag-and-drop workflow.
To go live with th...
What makes a great digital signage systems integrator? asks BrightSign CEO Jeff Hastings in this month’s blog for Screenmediamag.com.
A good systems integrator delivers a system that works, meeting the client’s specification, on time and on budget. But a great integrator goes a step further, and transforms business requirements into technology solutions, preferably solutions with a very long lifespan.
Much of what separates the two is the ability to communicate well with clients. How closely does the ...
Russian property giant Crocus Group is making a major commitment to digital signage for way-finding, with 25 large screens already installed and another two dozen planned.
Crocus has placed the portrai...