PRN says screens can persuade baffled consumers to buy
U.S. digital-signage operator Premier Retail Networks (PRN) is pitching its Home Electronics Network as a means for retailers to educate confused consumers on the benefits of HDTV and upsell them to full home-theatre packages.
One in nine American households will buy a new HDTV in the next year, says PRN, but “the average consumer is baffled by all of the new terminology”.
These consumers turn to electronics retailers for education, says PRN, and this gives the stores “an opportunity to convert [HDTV] shoppers into home-theatre shoppers – essentially using the economic boom in one category to lift sales in more profitable categories”.
Among the features PRN is offering electronics retailers via its digital signage is Media on Demand, which allows them to easily switch content on demonstration screens from one resolution to another – “analogue or digital, 480i, 480p, 720p, 1080i, or 1080p”. It also offers touchscreen-based information kiosks.
PRN, probably best known within the digital-signage business for managing Wal-Mart TV, says its Home Electronics Network reaches 578m consumers monthly through more than 5600 stores.
www.prn.com
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