Destination adds C-store network, grows Gas Station TV
Destination Media, the firm behind Gas Station TV (GSTV) in the U.S., is launching a separate convenience-store network to reach consumers who visit service stations' shops but don't buy fuel. The new screens will also allow advertisers on the pump network to continue their brand messaging at the point of purchase indoors.
After making its debut at 100 sites in Boston, Los Angeles and New York, C-Store TV will move into other metropolitan areas and offer advertisers 8-10m impressions monthly by the end of this year, said Destination CEO David Leider.
In each store, 32-to-37-inch LCD displays from LG Electronics will be placed in high-footfall areas, such as near the checkouts, above the refrigerators holding drinks, and at self-service coffee stations.
Non-advertising content will come from the same sources as GSTV's – including AccuWeather, CBS and ESPN – but bespoke programming is also in the pipeline.
Meanwhile, GSTV is expanding, adding its first sites in Orlando, Florida, this week and targeting Seattle and Phoenix, Arizona in the autumn. The three cities will bring GSTV's markets to a total of 22.
www.cstvnetwork.com
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