Telstra pushing glasses-free 3D in Australia
Australian telco Telstra is hoping to encourage deployment of glasses-free 3D TV after installing what it says is the country's first commercial system at a demonstration facility in Melbourne.
“The commercial use of 3D technology and 3D content to create attention-grabbing digital signage has great potential for Telstra's enterprise and government customers. The technology lends itself to incredible new customer experiences,” said Paul Gleason, Telstra Enterprise & Government executive director for convergent sales.
The company's announcement of the installation suggested that the retail sector could be a major market for the technology.
The rollout of the 3D plasma system at Telstra's new Executive Briefing Centre in Melbourne (pictured), launched this week, was handled by its retail media solutions partner Prime Digital Media.
www.primedigitalmedia.com
www.telstraenterprise.com
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