15 October, 2008 13:55
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PRN signs first TV Kart advertisers
Premier Retail Networks in the U.S., which this spring started selling advertising on Cabco Group’s TV-enabled shopping trolleys, last week said it had signed up its first five advertisers.
They are Unilever; sodium bicarbonate firm Church & Dwight; breath-freshener manufacturer Cadbury Adams; Bush’s Baked Beans; and American Greetings.
Cabco’s TV Karts incorporate screens which both entertain young children sitting in the trolley’s “cab” and provide information for parents pushing them around.
www.cabcogroup.com
www.prn.com
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