RFID, screens combined for cosmetics promotion
800 customers interacted in just two days with a store display incorporating digital signage at House of Fraser on London’s Oxford Street.
The installation – based on the Signagelive system and carried out by Signagelive partner Lime IT – uses RFID to track consumer handling of the cosmetics it promotes, the Estée Lauder Lab Series for Men.
When a product is picked up, the LCD screens built into the display unit switch to video specific to that product, as well as cross-selling promotions on other cosmetics in the range.
And the screens can be turned into a skin scanner for analysis of a customer’s skin characteristics. That switch of functionality is also triggered through RFID when a salesperson brings a special tag within the system’s range.
www.lime-it.co.uk
www.signagelive.com
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