Iconic Pods appear in six UK malls
Clear Channel Outdoor’s partnership with Vision Media Group (VMG) on digital signage in UK malls is entering a new stage with the rollout of 56 screens before Christmas.
Development of the network will continue through 2009, the companies say.
In this first stage, six malls are receiving 65-inch high-definition portrait-format displays which VMG brands as Iconic Pods (pictured), all offering interactive store guides and maps as well as advertising. They are located at high-traffic intersections within each mall.
The malls involved include three Westfield sites in Dudley, Guildford and Tunbridge Wells, as well as Drake Circus in Plymouth.
Clear Channel, which is selling advertising airtime on the screens, will give advertisers the option of booking all-digital campaigns or combining the new digital signage with backlit six-sheets in a further 80 shopping centres.
The firm signed a ten-year deal with VMG, formerly known as ScreenFX, in March.
www.clearchanneloutdoor.co.uk
www.visionmediagroup.com
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