UK networks join forces to reach shoppers
British out-of-home digital media owners Avanti Screenmedia and Streetbroadcast are teaming up to sell airtime on their screens as a joint package.
The pair hope to attract advertisers by combining Streetbroadcast’s on-street network, StreetLive (pictured), with Avanti’s screens in shopping centres.
The package is intended to provide a means to reach shoppers in malls, in retail-heavy streets and at retail parks – a set of related locations which up to now would have required separate media buys.
Branded as Digital Life, the package consists of more than 800 screens in 120 locations, across 50 urban areas.
It offers a weekly footfall of 20m consumers with a collective spend of £736m ($1.09bn).
Digital Life can be bought through either Avanti or Streetbroadcast, which are offering free conversion of creative.
www.avanti-screenmedia.com
www.streetbroadcast.com
Share this article with others
Post to del.icio.us
Printed from http://www.screens.tv/article/11508/UK_networks_join_forces_to_reach_shoppers.html
Comment on this article
Skip to comments
We encourage users to analyse, comment on and even challenge Screens.tv's articles, including the one above - 'UK networks join forces to reach shoppers'
User reviews and comments that include profanity or personal attacks or other inappropriate comments or material will be removed from the site.
Additionally, entries that are unsigned or contain "signatures" by someone other than the actual author will be removed. We will take steps to block users who violate any of our posting standards, terms of use or privacy policies or any other policies governing this site.