With 2008 now well and truly embarked upon, what can we expect in the screen-media sector this year? More of the same, I think: growth rather than revolution. Big screens will continue to get bigger, weirdly-shaped screens will continue to get weirder. Interaction will become ever more commonplace. Sectors beyond retail will become ever more retail’s equal. Ad sales will increase in professionalism. Content will improve as the medium becomes better understood. Small companies will consolidate; a few will go public. EnQii will be a name to watch, and so, many predict, will Cisco. Other big names from outside the sector may enter it. And the $64m question will remain: is Google really interested in us?
What to expect in ’08
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