Looped advertising in reception gets little more than a cursory glance these days, but add a live element that is relevant to the viewers, and you’ve got them hooked. People have become accustomed to the live help and live chats that are available online. Their expectation of digital signage is no different.
Advertisers can easily meet this challenge today. Staff in a doctor’s office can tweet a welcome message to those in reception, and update them on the wait time with a live feed from the appointment system. In a restaurant, a hostess can promote specials of the day and flag dishes that are off. A financial adviser can provide up-to-date market information. A trade show could even welcome me personally (“Good morning, Mr. Hastings, you are our 357th visitor today”) and suggest exhibitors to visit based on what they know about me.
In the past, digital signage content development packages primarily focused on adding tools to the visual-based interface that made it very easy for anyone to create eye-catching presentations. Now, we’re expanding the capabilities to integrate digital signage with both public and private live data systems. We’re giving users the tools they need to create and update automated displays that are relevant, targeted, dynamic and up-to-date. The ability to connect to public and private live data sources now enables businesses to incorporate relevant, real-time data within their signage.
Display screens and solid-state players are more affordable than ever before; and, when the players come network-enabled, integration time and the associated costs are dramatically reduced. Wizard-driven software allows the addition of live message content, and as a result even small businesses can deploy digital signage with engaging, interesting content that is personal and relevant to visitors.
Incorporating this element of “live” will not only win you additional sales, but also improve customers’ perception of your service.
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