This week sees a thought-provoking blog by Scott Anthony, our regular contributor from Digiadvans.com. It’s a plea for more commitment to reliable, valid audience measurement – and an observation that the reason for not doing it could be that a claimed audience doesn’t really exist.
We also welcome a new blogger, BrightSign’s CEO Jeff Hastings, who in his debut takes a look at the importance of digital signage for retailers in tough economic times.
And we’re looking for others, so if you think you could contribute a regular blog on topics of interest to the broader digital out-of-home community, please do get in touch with me to discuss your ideas.
Don’t forget, too, that we’re also seeking input from retailers and suppliers with experience of in-store digital media for a major supplement being published this spring. Do you have insight to offer in this area?
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