The eyes of the digital out-of-home world are on London this year for one very big reason: the Olympics, which have already prompted one of the most impressive shopping mall installations we’ve seen, and are likely to be the first Games featuring ubiquitous digital out-of-home.
But there are other reasons for DOOH media owners to deploy in the British capital too, and one of them is the large concentration of high-end businesspeople, particularly in the financial and media sectors and especially in the City of London. That’s the rationale behind a recent upgrade and relaunch for Executive Channel Europe, now known as ECNlive.
Also new on the site this week: yet another reason to visit London in the form of an intriguing Screenmedia Expo presentation from Eyetease’s Richard Corbett, which promises to cut to the core of what makes DOOH work (or not) as a medium, plus a new blog from our regular guest Scott Anthony.
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