What is a shop? The question’s not as odd as it seems. The multiple channels now available to retailers – not only for marketing but also for closing the sale and fulfilment – are allowing them to conduct some interesting experiments that perhaps distil the store to some of its most basic elements: no stock, no staff, no premises in the normal sense, just the brand and the offer.
We report this week on one such project in Finland that follows similar trials in Asia and Britain. The big question, of course, is not whether this kind of retail can work in and of itself (it ought to; it’s the hybrid offspring of vending and e-tail, both successful models) but how far it can be extended.
With fewer deep philosophical implications, but more wow factor, we also take a look at glasses-free 3D for menu boards.
And if you missed Screenmedia Expo last month (or if you just can’t wait to relive it) do visit our colleagues at SignLinkTV.com to check out their video documentary on Europe’s major DOOH event.