Should you outsource servicing of your digital out-of-home installations? Whether you’re a network operator or a supplier, it’s a critical question. Getting the answer right can make a big difference not only to financials, but also to customer relations and the overall focus of your company: do you want to be mostly about maintaining existing digital signage, or mostly about developing new projects?
This week, we’ve got an insider view from Jim Edgar at Veritek Global, who identifies the key considerations in making the decision whether or not to outsource – and, just as important, in choosing the right partner if you do.
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