The SCREENS.tv Blog
Coming soon to a news vendor near you? (0)
Barnaby Page - 21 Jan 08, 16:36 PM
Take-up of screen media in the news retail trade has been surprisingly slow, despite WHSmith’s appealing network in Britain and a handful of Stateside examples. Comtech M2M’s Extra could be the device that changes that – and perhaps the most impressive aspect of its design is that it doesn’t require the retailer’s involvement.
Not only will this help avoid problems with stale news staying on-screen when an update is forgotten, but we expect it will soon be exploited – particularly by local publishers with their dense networks of dedicated vendors – as not only a promotional tool, but a news medium in itself.
Thanks to the Web, newsrooms are rapidly going multimedia; now they can add screen-media content to their output.
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