The SCREENS.tv Blog
Scala: still with us (0)
Barnaby Page - 22 Jan 08, 21:29 PM
The news that Scala posted record sales in 2007 will come as a surprise to some: there are those in the sector who tend to write it off as yesterday's company. It's interesting, then, that despite all the attention given to those players which are trying to offer some more exciting permutation of tech, content, management and sales, Scala has shown that two serviceable but unsexy software products along with a decent sales force can keep it happily in business.
Worth bearing in mind next time you hear a pitch for the Next Titanic Thing among screen-media suppliers. And don't forget all those juicy opportunities to upgrade long-standing clients, again, and again, and again...
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