The SCREENS.tv Blog
Bits from Shinoda (4)
The LCD-vs-plasma-vs-everything-else debate totters on. Latest into the fray is Shinoda Plasma (which I misread at first as Shinola Plasma). Tech-On!, a pretty good site for tech news from Japan, reports that the chairman of Shinoda – which is planning to start production of 142-inch plasma units later this year – sums up the contenders thus:
“To realize digital signage of more than 100 inches with current technologies, the following methods [other than plasma - BP] are possible: (1) projector, (2) LED display, (3) multi-vision LCD display and (4) PDP. However, Shinoda pointed out (1) has a low brightness, (2) has a low resolution and high cost, (3) has nondisplay areas between displays and (4) requires heavy equipment investments.”
Naturally enough, Shinoda favours plasma. Fine – all the competing technologies have their virtues. What does bug me, however, is this notion that there is a single perfect display for digital signage. Even at a given screen size, it all depends on the application and the location, and any vendor arguing otherwise is just misleading customers in a marketplace that’s already rather confusing to the newcomer.
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