The SCREENS.tv Blog
Don't tell the anti-billboard campaigners... (145)
Barnaby Page - 17 Feb 08, 12:38 PM
We've heard both sides of the argument surrounding digital roadside billboards' impact on safety, and it seems that if carefully designed without too much motion they don't have a deleterious impact on drivers' attention. But there's a new twist with this report in Time magazine suggesting that roads could be safer without (most) signage, full stop -- and yes, that includes road signs.
In a nutshell, the Dutch engineer whose concept this is believes that if you take away the signs, drivers will be forced to pay attention to their environment. (We thought paying too much attention to the environment was the supposed problem with digital billboards, but what do we know?)
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disney
Posted 06/09/08 08:37 by Albert
keep up the good work!
well done
Posted 05/04/08 17:03 by Courtneyjh
omg.. good work, guy