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Barnaby Page

We won't have a clear Focus for a while (0)

Barnaby Page - 05 Jun 08, 13:53 PM
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In the past few months, we've carried a number of stories on new contenders for the role of China's top digital-signage company  – a role which just a couple of years ago few doubted would be occupied for the foreseeable future by Focus Media Holding.

So Focus's Q1 results, due after the U.S. markets close today (Focus is listed on the NASDAQ with the ticker symbol FMCN), will be much picked-over – and all being well, we'll have a detailed report in place on Friday It will be particularly interesting to see how digital-signage installations are progressing, and how much new business is coming in.

But it's worth noting that while the latest financials will give some indication of where Focus is heading, they won't reflect the blow dealt to its SMS business toward the very end of the quarter, when Focus was accused by Chinese authorities of spamming.

What's more, revenue figures for the second and third quarters (at the very least) are likely to be quite distorted by the Olympics effect.

It may not be until the beginning of 2009 that we can determine how strong Focus's position really is.

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