The SCREENS.tv Blog
The law of unintended consequences in action (4)
Barnaby Page - 07 Aug 08, 15:57 PM
An odd, but logical, side effect of the increase in fuel prices: U.S. consumers are pumping less gas, therefore spending less time at the fuel pumps, therefore watching less forecourt TV. The obvious way to address this (and thereby improve the C-store sales uplift of the gas stations, which are suffering already from the decreased fuel spend) is to slow down the flow of fuel; but I've no idea if that's possible. Answers, please, on the back of a five-dollar bill.
Mind you, there's a bright side. The CEO of Lamar, which needs all the positive spin it can get right now, reckons that higher gas prices mean more carpooling, and that means "more attentive eyeballs" for roadside billboards.
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