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Another way of looking at digital billboards (0)

 

The great U.S. digital billboards saga continues, and perhaps nowhere does the battle rage more fiercely than in San Antonio, Texas, where local opposition is surely balanced in politicians’ minds by the presence of Clear Channel as a significant employer in the city.

There’s a detailed account of the story so far in this article from a local alternative paper which, perhaps inadvertently, makes one point that the vendors of digital billboard tech would do well to consider. With sentiment in so many places turning against billboards (both conventional and digital) – if indeed sentiment was ever much in favour of them – the greater revenue potential per billboard of the digital variety starts to look very attractive from a PR/regulatory-compliance perspective.

We usually think of digital as a way to make more money – but it can also be a way to make the same money with many fewer sites, and gain a warm fuzzy community reputation along the way.

Of course, as the San Antonio article also points out, there’s the slightly less convenient green aspect to consider too...

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