The SCREENS.tv Blog
Quality vs. quantity: more research (0)
Barnaby Page - 05 Sep 08, 14:29 PM
If you can stand the infuriating e-magazine interface, it’s worth taking a look at this article in Electronic Retailer Magazine on the need to draw distinctions between viewership and responsiveness. It’s another angle on the search for new ways to describe and assess the characteristics and value of audiences, which we featured in a special report last week.
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