The SCREENS.tv Blog
Thought for the day (0)
Nice quote from YCD Multimedia’s Barry Salzman buried in a slightly predictable article on our market from today’s Guardian newspaper: “In 1996 it took three TV ads to reach 85% of women in America, in 2001 it took 100 TV ads and today it’s impossible.”
A pity, though, that the article overplays privacy concerns, which while legitimate are not really all that specific to digital signage; it’s not as if in-store technology is taking intrusiveness to a new level.
Companies gather data, and mine it, and crunch it; this is the world we live in; and if you want to avoid being monitored electronically in that world (as, perhaps, is your right), you have a whole lot more to worry about than a company that’s added a little intelligence to POS promotional technology.
Besides, it’s all too easy to forget that sometimes there are benefits to the consumer too.
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