Future TV adds Olympics spots after India gets gold
To mark India's first-ever Olympics gold medal in Beijing this month, in-store TV network Future TV has introduced new content focusing on the competition.
The network is airing spots such as Top Ten Athletes To Watch, updates on Indian participants and other vignettes on the Olympics.
Vishakha Singh, marcom and strategy director for Future Media, said: “It's a moment of pride to celebrate the first-ever individual gold for 
Could billboard ban benefit digital out-of-home?
A decision by local government in the southern Indian city of Bangalore to stop issuing or renewing licences for outdoor advertisements has brought to the fore the challenges being faced by this traditional medium in some of the country's major centres.
The Bangalore decision echoes recent restrictions on outdoor advertising in cities such as Moscow and Shanghai, and a continuing debate in dozens of American communities over what should
NEC to host Illinois digital-signage summit
NEC Display Solutions in the U.S. is to hold its third annual summit at the end of this month near its headquarters in Itasca, Illinois.
The 26-27 August event will focus on digital signage in sectors such as mass transportation, hospitality, retail and education, NEC spokesperson Marie Grimaldi told SCREENS.tv, with topics including “advertising technologies, ways to improve messaging, and content management”.
Delegates will also be encouraged to
Startup relies on locally-produced video
Logix Innovations, a digital-signage startup in the northeastern U.S., is showing original content by independent film-makers in unusual locations that include coffee shops, bookstores and laundromats.
The company has reached 75 sites in the New York area since launching in March.
“The content differs significantly from other digital-signage services in that we use a variety of local and consumer-developed programming, such as music videos, short sitcoms and short
Lamar pledges to continue digital rollout
Lamar Advertising, one of the biggest outdoor firms in the U.S., has affirmed its commitment to developing digital sites despite a disappointing second quarter in which its net income dropped 22 percent.
CEO Kevin Reilly said in a conference call with analysts: “We’ve been extremely successful in our digital deployment and that leaves me to believe that when we start coming out of [the economic downturn] we will come
Chyron squeezes 21-inchers into forecourts
Chyron Online is billing its ChyTV Plus digital-signage system as a breakthrough in gas-station media, using 21-inch screens despite the tight limitations on space in station forecourts.
And its most recent installation, at around 100 DigiChief pumps in the Lexington, Kentucky area, is also unusual in using broadband for delivering content and remote management, rather than a mix of broadband and satellite as found in many competing systems.
In search of a $500,000 sales uplift
Can digital signage sell houses? Pamela Olander hopes so – the real-estate developer from Palatine, Illinois has plastered her own image over a local digital billboard in a last-ditch effort to attract buyers.
Olander bought time on the Clear Channel Outdoor roadside digital sign, which shows two versions of her spot plus three other ads every 90 seconds, after reducing the price of a newly-built property from $799,000 to
Alternative media "will flourish despite downturn"
The out-of-home sector will continue to benefit from changing patterns in U.S. media consumption and advertising spend despite the credit crunch, according to a new market forecast from private-equity firm Veronis Suhler Stevenson (VSS).
The report cautions that “for many alternative media this will be the first economic slowdown in which they will be seriously tested”, but adds that although some advertiser categories including automotive and financial have reduced
Avanti gets three-year Setanta sales contract
Avanti Screenmedia in the UK has extended its contract to sell advertising and sponsorship on the Setanta Sports channel broadcast into pubs and clubs.
The company expects total ad sales to be worth £8m ($16m) over three years. £1.6m of that will reach the coffers of Avanti, which has already sold Setanta airtime for one season.
The channel airs major sporting events including matches from the English and
Zoom continues digital rollout to nightspots
Zoom Media & Marketing in the U.S. says it will have digital signage in 1000 bars, clubs and restaurants by next spring, representing about a quarter of its estate.
The company, which began its digital rollout in October 2007, offers advertising in more than 4000 venues with a total of some 20,000 signs, both digital and non-digital. About half of its estate came from the March acquisition of Alloy
Future TV segments Indian consumers
India's Future Media has launched six airtime packages for advertisers on its in-store network Future TV.
The packages mix screens from a range of stores to provide targeting of different kinds of consumer. For instance, displays in My Dollar Store are mingled with those in Brand Factory and Fashion Station under the moniker Future TV Value, aimed at price-conscious brand-seekers.
Vishakha Singh, marcom and strategy director for Future
Airport gets UK's biggest portait screen
Eye Media Europe has installed a 103-inch portrait display at Manchester Airport in the UK, claiming it's the country's largest in that orientation.
Located by the entrance of the new Biza duty-free outlet, which has opened as part of Manchester Terminal 1's £35m ($70km) refurbishment, the digital-signage screen is said to reach all departing passengers.
With a display area of 1.4 x 2.4m, it shows seven-second Flash spots.
Moscow ad rates rising as outdoor ban approaches
Outdoor-advertising prices are climbing in Moscow following the imposition of restrictions in several areas including major tourist attractions.
As reported by SCREENS.tv in May, the Moscow government unexpectedly issued a decree banning all outdoor signage and advertising in historic areas around the Kremlin (pictured), the Novodevichy Monastery and the Kolomenskoye Estate. It had previously issued advertising licences on payment of a fee.
The plan is for the ban
India's OOH runs campaigns on terrorism, environment
India's OOH Media is dedicating airtime to social causes and public-service messages under its OOH Cares programme.
OOH Media told SCREENS.tv that it is already showing messages related to public safety in the wake of recent terrorist attacks and threats in India. The message “Keep your city safe, keep India safe” is being aired in several cities.
The company, which claims 55m viewers monthly for its retail (pictured),
Telstra pushing glasses-free 3D in Australia
Australian telco Telstra is hoping to encourage deployment of glasses-free 3D TV after installing what it says is the country's first commercial system at a demonstration facility in Melbourne.
“The commercial use of 3D technology and 3D content to create attention-grabbing digital signage has great potential for Telstra's enterprise and government customers. The technology lends itself to incredible new customer experiences,” said Paul Gleason, Telstra Enterprise & Government executive
