Samsung to offer “world's brightest” LCD
Samsung Electronics will this month start shipping what it claims is the world's brightest LCD panel and also features the widest viewing angle on the market. The company sees digital signage as a prime application for the 46-inch display, with brightness of 1500 NITs (candelas per square metre) enabling it to remain visible under strong natural or artificial light.
The TFT LCD panel is three times as bright as 
Moscow declares ban on outdoor ads
After years of accepting the fees paid by billboard operators and signage companies, Moscow's city government has called time on what it sees as the garish growth of billboards and screens in historic areas of Russia's capital.
The move follows a similar citizen-driven backlash against signage in China, where the upmarket North Bund area of Shanghai has prohibited all but nine billboards.
In a new decree, the Moscow
Adshel brings Bluetooth to Australian streets
Australian outdoor company Adshel is using Bluetooth-based technology from Qwikker in a bid to add interactivity to its outdoor signage sites in high-traffic locations.
Adshel has unrivalled coverage in the six cities of Sydney, Melbourne, Brisbane, Adelaide, Perth and Canberra, as well as key regional markets.
The company's network of conventional signage sites in Australia includes more than 11,000 illuminated advertising panels across street furniture – principally bus
LeagueOne puts Delhi Daredevils on store screens
The Premier League cricket craze in India is spreading in-store through digital signage, following GMR Sports' choice of the LeagueOne Marketing Services Advantage Outlet screen network to sell tickets for matches involving GMR's Delhi Daredevils team.
The tie-up gives the team a presence on the 600-plus screens of LeagueOne's network in Delhi and the National Capital Region (NCR).
According to LeagueOne, it has approximately 500 LeagueOne Advantage outlets
Cinema audiences interact with big-screen ads
Brand Experience Lab in the U.S. hopes to revolutionise brand marketing in movie theatres with interactive games that foster audience participation and “socialisation” using a proprietary vision-based technology.
Its AudienceGames system is driven by the “collective movement” of theatre audiences, who serve as “human joysticks”, controlling game elements on the screen “as they move left or right”, said David Polinchock, Brand Experience Lab’s founder.
Brand Experience Lab developed
Indian out-of-home startup plans mixed-media network
A new firm has been set up by two former senior executives of India's out-of-home advertising specialist Times Innovative Media (TIM).
The new company is called VIA OOH – standing for Vehicular, Infrastructure and Airports, the three focuses of the venture, which plans to establish a network of premier properties in major cities, owning some of its sites and marketing others on behalf of third parties. The sites will
Anti-signage backlash hits Shanghai
The building of new billboard advertising in Shanghai was halted last Thursday and ongoing construction was stopped. The move is part of an anti-advertising campaign which includes digital signage among its targets and has the support of a large portion of the public.
The government said the ban was intended to prepare for the upcoming Beijing Olympics in August, which will include events in Shanghai.
The official
Reactrix steps into Clear Channel airports
Reactrix Systems is to provide its STEPscape gesture-driven technology to U.S. airports under a new multi-year deal with Clear Channel.
It will be the exclusive provider of gestural interactive technology to Clear Channel Airports' sites, which include Atlanta Hartsfield-Jackson, Boston Logan, Chicago O'Hare, Dallas Fort Worth International and San Francisco International.
But Clear Channel Airports will have full responsibility for sales and operation of the STEPscape systems, the
O&M to steer advertisers toward Lightscape LEDs
Lightscape Technologies has formed a partnership with advertising agency Ogilvy & Mather (O&M) which will see O&M's clients advertising on Lightscape's large, high-resolution LED billboards in China and Hong Kong.
In addition, Ogilvy & Mather will refer suitable new LED billboard locations to Lightscape.
Bondy Tan, president and CEO of Lightscape, said: “This agreement is the latest in a series of strategic partnerships that Lightscape has entered to
Big Street goes digital
Seven-month-old Indian outdoor-advertising company Big Street, part of the giant Reliance ADA Group, is entering the digital out-of-home business. The company has bagged a prestigious project from Bangalore's administrative body Bangalore Mahanagar Palike (BMP), and is also converting some of its static billboards to digital.
In Bangalore, Big Street will be erecting one screen at each of seven different locations. Speaking to SCREENS.tv, business development VP Jayyant Bhokare (pictured)
PRN to sell ads on shopping-cart screens
Premier Retail Networks (PRN) is to link its in-store screen-advertising platform to Cabco Group's TV-enabled shopping carts, and sell airtime on them.
The two companies will establish “a seamless connection” between the Cabco TV Kart screens and PRN's platform, they said. The screens are fixed in specially-designed shopping carts (pictured) and serve to entertain children seated in the lower area of the carts as well as to deliver commercial
Bank to be first client for Wegener servers
Hard on the heels of unveiling its high-definition MPEG-4 signage server technology last month at the National Association of Broadcasters' convention, Wegener has landed its first major contract for the system with a major North American financial-services group.
While the identity of the client, which will be taking delivery of the screen-media systems in the third quarter of this year, remains confidential, the deal is worth $1.2m to Wegener.
MSN promotes dating portal on festival screens
VJIVE Networks has executed a promotion for MSN's Romance portal in India aimed at driving 18-to-24-year-olds online – a relatively unusual example of a digital-signage campaign aimed at a narrow age group.
For the campaign, VJIVE linked up with with Symbiosis Institute of Business Management (SIBM) to set up an LED- and LCD-based narrowcasting network at Transcend 2008, a three-day annual management and cultural festival held in the western
World's biggest aquarium moves to InfoSignz software
Georgia Aquarium in Atlanta, described as the world's largest, has chosen InfoSignz Technologies' display-management platform for its digital-signage network.
The network at the aquarium (pictured) has been deployed across 12 digital displays of different sizes. The deal marks Indian firm InfoSignz's first foray into the aquarium and amusement-park sector.
Speaking to SCREENS.tv, InfoSignz CEO Siddharth Sethi said: “Georgia Aquarium's focus was on improving communication at the site with
PPC to provide 3D content for Philips WOWvx users
The Picture Production Company (PPC), which has operations in the UK and the U.S., has been selected by Philips to develop content and what will effectively be a complete digital-signage system for the vendor's 3D WOWvx display technology.
PPC says it will convert two-dimensional content such as TV ads, programmes and other presentations for the 3D WOWvx screen system using Philips' BlueBox software suite, as well as creating what
