Dealing with the VCs
Exclusively from SCREENS.tv - your free download of the presentation by Rajesh Jog, Waygate Capital at Screen Media India 2008. 
Action for retail TV: the challenge ahead
Exclusively from SCREENS.tv - your free download of the presentation by Andrew McCall, ROI Team at Screen Media India 2008.
Indian networks “must unite”
“Fish where the fish are.” That was the advice of BroadSign’s chief strategy officer Brian Dusho on the media consumption of the youth of India, and the challenges of targeting this group with an estimated size of 222m. “Where is that high value 18-34 demographic and how do you reach them? They are not at home, and are spending overwhelming time out-of-home.”
Biz-school screens do more than teach
Business schools in the U.S. are using large financial-data displays not only to train classes but also to impress potential students and donors, according to research from Rise Display.
Singapore airport seeks magic formula
Digital sites at Singapore Changi Airport’s recently-opened Terminal 3 (T3) have largely attracted financial-services clients to date, but the advertising contractor hopes that careful design of its displays and effective presentation of ad spots will bring in brands from other sectors too.
T3 has already roped in the likes of Royal Bank of Scotland, Deutsche Bank, HSBC, Citibank, Standard Chartered, and MasterCard. Campaigns have been launched throughout T3 –
TruMedia detects viewer age and gender
TruMedia Technologies has enhanced its iCapture smart-box technology to automatically change screen content based on the genders and ages of the faces watching it.
Bluetooth lures Luton passengers into stores
Passengers using touchscreen kiosks at London’s Luton Airport are to be offered retail promotions via Bluetooth, in a project which hopes to take advantage of the venue’s relatively captive audience and the immediate proximity of its retail outlets.
Auto network weighs merits of Internet, satellite
If you thought Internet content feeds won hands-down over satellite these days, think again. AutoNetTV, which operates a signage system for around 5000 waiting rooms in automotive service centres’ waiting rooms across the U.S., is trialling both technologies as an alternative for its existing DVD-fed system – and arguing that they both have plus and minus points.
India wonders: is it POS, or is it mass media?
Should advertisers and brands treat screens as competitors to existing mass media, as a plank in the last few feet of the consumer's journey to purchase - or as something else altogether? It's long been an issue of contention in the European and North American markets, and now the debate has sparked up again in India, as the subcontinent's growing screens sector strives to define its position in the media
Did SMS spam bring down Focus Media founder?
The recent departure of founder Jason Jiang from the CEO role at China’s out-of-home pioneer Focus Media Holding may have been prompted by government disapproval of its spam SMS text messages. And the issue could cause plans for a separate stock-market listing of Focus’s mobile business to be cancelled or postponed.
Sharp prepares 108-inch LCD display
Sharp last week previewed what it claims will be the world’s largest LCD display when it goes into production in the third quarter of this year.
Bus networks prepare for battle of Shanghai
China’s bus-screen market is hotting up, with new entrants and a likely battle looming over dominance in the city of Shanghai.
VisionChina Media is the largest operator of advertising networks with LCD panels on buses in China, and is also now putting them on subway trains. As Dina Liu, VisionChina’s CFO, said: “We want to expand to all the 30 top cities in China.”
At present, VisionChina is
Focus sees growth slowing despite strong 2007
Focus Media Holding’s fourth-quarter earnings cap off another year of strong growth for the Chinese company, with revenue climbing about 140 percent year-on-year to reach $507m. But Focus does not expect its growth rate during 2008 to go much above 80 percent.
Total revenue for the quarter reached $184.6m, increasing 171.4 percent from the same period last year and 21.9 percent from the previous quarter.
The fourth-quarter
Muzak to offer digital signage
In-store music provider Muzak will by the end of this year launch a screen-media system. Currently in pilot testing, the “simple, turnkey packages” offered under its new Visual Solutions brand will be aimed at Muzak’s plethora of existing clients for its business music and audio services, which reach some 100m people daily.
“The question for us was never if we were going to enter the digital-signage business, but when
Tired of "digital signage"? Try "OOHV"
Keynote speakers at today’s Screen Media India conference in Mumbai warned against complacency and spelled out a wish list for the sector’s development in the subcontinent and beyond.
Top among the suggestions of Chetan Madaya, CEO of Laqshya Media, was a new name for the screen-media business, long plagued in many eyes by the divergence – and sometimes downright misleading nature – of an electic range of terms from
