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Digital out-of-home events: Screenmedia Expo Europe promises pitch-free learning

Organisers of May’s Screenmedia Expo Europe have signed up the first speakers for the London event’s free-to-attend learning programme.

“We’re looking forward to building on the success of last year’s education programme,” said show director Mark Pigou, promising “no sales pitches or repetitive speeches”.

The programme is structured around four channels: Connected Screenmedia, Connected Content, Interactive Connection and Smart Connections.

Speakers lined up so far include:

• Nikki Baird, managing par...

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Digital out-of-home: Navigator kiosks help boost revenue for China New Media

China New Media’s digital out-of-home City Navigator network was one of its best-performing advertising properties during the second half of 2011.

Revenue from the Web-based, interactive City Navigator units rose 28.1 percent year-on-year to $0.9m during the period, although it dropped off slightly during the last three months of the year.

The 50-odd City Navigators, which the firm launched in 2009, were beaten only by China New Media’s billboard properties, which generated a 38.4 percent rise in ...

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