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Aeroflot to sell advertising in passenger cabins

As the rising cost of fuel hits the world's airlines, Russia's Aeroflot is to sell advertising inside its planes' cabins.

The Russian flag carrier says it expects to generate $5-10m a year from selling signage slots, along with advertising on headrests, blankets, plastic glasses and even food trolleys.

Aeroflot isn't saying how the ad space will be sold, or how its in-flight signage and advertising system will work, but according to Lev Koshljakova, the airline's deputy general director, such revenue diversification is vital. The company says that, largely due to the rising price of fuel, it exceeded its target costs by around $90m during the first half of 2008.

The advertising potential from the in-flight initiative is potentially significant: during 2007, the airline carried 10m passengers on its fleet of 100 planes.

The carrier has also ordered several dozen new aircraft to replace its ageing fleet and it is thought that personal screens – and digital signage – will be a major revenue-earning feature of these.

American Airlines and Delta have dabbled with similar programmes since the start of the year. 

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