AT&T's new digital-signage managed service is to focus on select verticals in the U.S. and Europe.

Using software from Stratacache to handle fundamental digital-signage functions such as playlists, distribution, monitoring and reporting, with AT&T's infrastructure and worldwide IP network providing services such as hosting, carriage and security, AT&T Digital Signage is part of the telecommunications giant's new Digital Media Solutions programme.

“AT&T Digital Signage will be offered throughout the United States and Europe, primarily targeting Global 2000 customers in the financial, retail, service, hospitality and government markets,” Stratacache CEO Chris Riegel told Screenmediamag.com.

Also working with AT&T on its broader Digital Media Solutions project, which will include video-broadcasting and content-management services, are ExtendMedia and Qumu. The company is investing almost $70m in developing digital-media capabilities in the U.S., Europe, and the Sino-Japanese region, although it appears that the Asian market will not at first be targeted for digital-signage services.

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www.stratacache.com 

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