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Denmark’s Mermaid swims into Sweden

Danish digital-signage firm Mermaid is expanding into Sweden by acquiring local company Media Solutions.

Mermaid paid about $400,000 in stock for Media Solutions, which has a  $1.8m turnover and currently manages about 800 screens for clients including Burger King and real-estate chain Skandia Maklarna.

Mermaid itself manages more than 8500 screens, with a client roster including  Telia,  7-Eleven, Toys R Us, Daimler, and Citroen, as well as Danish retailer Matas , with its 900-display, 290-location network.

It has existing offices in Copenhagen, Aarhus and the Norwegian capital Oslo, to which it will add  Media Solutions’ sites in Stockholm and Västerås.

“Last year we proceeded with our plans in Norway, and now we are turning our attention towards Sweden,” said Mermaid MD Henrik Johnsen. As well as continuing to run Media Solutions’ existing operations and keeping on its staff, Mermaid plans to develop the content side of the Swedish operation.

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