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SeeSaw adds to sports audience

U.S. advertising aggregator SeeSaw Networks has further grown its sports-fan audience with the addition of Sports Media to its roster.

SeeSaw, which packages and sells advertising opportunities on a number of digital out-of-home networks owned by other firms, now achieves more than 18m weekly gross impressions to sports enthusiasts, the company says – with the demographic accounting for nearly a third of its total 55m weekly gross impressions.

In September, SeeSaw bolstered its sports audience by adding several networks including ONTrack and OnSite.

Sports Media operates at more than 500 sports venues across with the U.S., with up to 300 screens at each venue. They include small plasma screens in stadium concourses and other high-traffic areas, and giant screens adjacent to scoreboards on the sports fields.

Advertising formats on the large screens include pre-game and in-game slots, as well as in-game features shown during breaks.

Venues include Major and Minor League baseball; NHL, AHL, NBA and AF2 arenas; and NASCAR racetracks.


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