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Back News The latest out-of-home screen location: golf bags

The latest out-of-home screen location: golf bags

A new firm is hoping to use screens to promote businesses near the locations of major golf tournaments.

Pro Bag Ads, headquartered in Arizona, has signed senior PGA champion Michael Allen for the rest of the PGA Tour season to debut the service with a sunlight-readable screen fitted to the front of his tour bag.

Ads on the screen will promote sponsors and be given free of charge to charities, as well as being marketed to businesses near the golf courses where tour events take place.

Pro Bag Ads was founded by golfer Joe Kirkpatrick and AV business owner James May.

Prolink Systems, also in the U.S., has mounted promotional screens on golf carts for some years.

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