Panasonic’s 103-inch plasma screen – one of the largest displays in mainstream use for digital signage – is touring London railway stations this week as part of an installation promoting the manufacturer’s new Lumix camera.
The screen represents the viewfinder in a 3.6x2m model of the Lumix DMX-ZX1 camera.
The model was built around the TH-103PF10 plasma display and erected in Waterloo railway station in the early morning, before the commuter rush hour.
It will also visit Liverpool Street and Victoria stations.
“This is certainly one of the more interesting digital-signage installs we’ve ever done,” said Daniel Rose, category manager for pro plasma and projectors at Panasonic.
“Other than its size, the 103-inch was ideal for the install – the brightness and detail provide the type of high-quality image you’d expect from the Lumix range, and its reinforced glass panel makes it tough enough for such a busy environment.”
The promotion is part of Panasonic’s 8xLife campaign, which has also used giant sculptures around Britain to convey its super-sized message.
www.panasonic.net
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