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Mall package bundles screens and posters

Britain’s Limited Space is offering exclusive use of its network of giant mall screens to a single advertiser as part of a Christmas domination package.

The package, which covers 30 major malls including Bluewater in Kent, the Bullring in Birmingham, Meadowhall in Sheffield and MetroCentre in Gateshead, combines the firm’s three principal formats – Ad HD, Adlifts, and Panoramics.

Ad HD, available in 11 of the malls, uses 3M’s Vikuiti rear-projection screens and Panasonic projectors to show digital ads up to 110 feet square.

Normally four different spots rotate on each Ad HD screen, but the Christmas package will give one client exclusive use.

Customised screen surrounds can also be used to add to the brand’s impact.

Limited Space’s Christmas package also includes Adlift door posters, intended to engage consumers while they wait for elevators, and Panoramics posters up to 2000 feet square.

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