RMG Networks in the U.S. has moved into retail with the acquisition of Pharmacy TV for an undisclosed sum.
Pharmacy TV installs 32-inch screens near the counters where prescriptions are filled both in pharmacists and in outlets of major grocery chains, with an eight-minute loop of health-related information and advertising matching the average dwell time for consumers waiting for their medications.
The service, free to retailers, is currently being rolled out in branches of ShopRite. RMG says it will sign up further retailers this year.
“Pharmacies are a great location to engage consumers who are receptive to health and wellness messages in an environment that is distraction-free,” said Garry McGuire, RMG’s CEO.
Pharmacy TV’s COO Keith Bough will remain in place, while Rick Granato – previously sales VP for AccentHealth and CEO of Exam Room Interactive – becomes VP and general manager of the unit.
The Pharmacy TV network joins the existing fitness, in-flight and recently-launched NYTimes.com Today out-of-home businesses operated by RMG, with a total monthly audience of 25m across 60,000 screens.
Formed last summer out of the merged Danoo and IdeaCast, RMG is backed by National CineMedia and Kleiner Perkins Caufield & Byers.