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Back News Intel adds CognoVision to its digital-signage roster

Intel adds CognoVision to its digital-signage roster

Intel’s growing interest in digital signage, already signalled by recent partnerships with other tech giants such as HP, Microsoft and NEC, has been further underlined by the revelation that the chipmaker acquired Canadian audience-measurement firm CognoVision in September. “We already have a presence in digital signage and we’re looking to accelerate that presence,” Intel spokesman Robert Manetta told Reuters. “This [acquisition] is one way we’re looking to do it.”

Intel is presumed to regard digital signage as a fast-developing potential market for its processors, which could be used in devices such as media players and audience-detection systems.

CognoVision, based in Toronto and working closely with the Mars nonprofit organisation that encourages innovation in Canada’s largest city, was commercially launched in 2008.

Its technology tracks individual faces near digital-signage installations to measure the number and length of impressions and estimate the age and gender of viewers, as well as count passers-by. The firm terms the resulting data the Anonymous Impression Metric, or AIM.

In 2009 it was named the country’s innovation leader by the Canadian Innovation Exchange.

www.cognovision.com
www.intel.com
www.marsdd.com

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