Digital screen media continue to spread through cinemas in lobby and auditorium alike, boosting sales and brands as well as entertaining moviegoers.

For example, Allure Global Solutions has now completed a rollout of its digital-signage system to all of SAMfilm’s cinemas in Iceland. Most recent is Reykjavik‘s Sambíóin Egilshöll, a four-auditorium site with the full suite of Allure Global digital-signage products including Digital Box Office, Digital Movie Posters, Digital Menu Boards and Digital Auditorium Signage.

In total, the SAMfilm installation at Sambíóin comprises 45 screens operated by five Allure Global players.

Allure Global says it has seen its Digital Menu Board technology help cinema customers increase concession sales, reduce merchandising costs and increase guest awareness, through motion-graphic marketing messages managed via a central server.

And its Digital Movie Posters enable digitally-animated, high-resolution poster content that draws attention and entertains. By showing new releases and coming attractions with high visual appeal and moving images, SAMfilm effectively promotes current and upcoming films, as well as movie times and ratings, available seats and more.

“We have been an Allure Global client for several years now,” said Bjorn Arnasson, SAMfilm’s managing director. “We could not be happier with their products and service. The technology is state-of-the-art for theatres and our newest location is our absolute showcase.”

Life is sweet

Meanwhile, in Britain, Mars’s M&M’s brand is jumping from supermarket shelves to the silver screen as part of a partnership with the entertainment show From the Red Carpet. The show is produced by Digital Cinema Media, one of the principal sellers of cinema advertising in the UK.

The 60-second spot, screened with the ads and trailers before films, reports on the biggest worldwide releases, including exclusive news from the latest premieres, updates from the sets of films in production, and interviews with the stars.

It will be sponsored by M&M’s in Digital Cinema Media’s affiliated cinemas across the UK from the end of April. The deal incorporates all the sales houses’s digital screens, including Odeon, Cineworld, Vue, Picturehouse, Imax and some independents.

From the Red Carpet will be seen by 58m cinemagoers during the partnership, which is scheduled to last for at least 12 months.  A Mars spokesperson said: “M&M’s benefits from two lovable characters that audiences instantly recognise and engage with. The brand is synonymous with film whether it be at home or in the cinema, and our link with the From the Red Carpet show allows us to reach consumers in a completely new and different way.”

Jeremy Playle, sales director at Digital Cinema Media, added: “According to the recent Ipsos report The Power of the Big Screen, cinema is still the ultimate appointment to view. We’re delighted M&M’s has recognised this and chosen our show to engage with a young and affluent audience.”

www.allureglobal.com
www.dcm.co.uk

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