Digital out-of-home content will increasingly be delivered to a wider range of screens including TVs, PCs and other Internet-connected devices, believes Haivision Network Video.
The video-over-IP technology specialist, which late last year took a big step into digital signage with the acquisition of the CoolSign platform, today said it has bought two further companies to strengthen its capabilities in broadcasting content over the Internet.
Kulabyte Corporation of San Marcos, Texas, and MontiVision Imaging Technologies, based near Hamburg, Germany, will be merged to form Haivisionâ€™s new Internet Media Division, focusing on cloud-based encoding and Internet streaming of video. Terms of the acquisitions were undisclosed.
For users of digital signage, Haivision hopes, the new division will provide systems enabling them to distribute content to a disparate range of devices, not just to place-based displays.
â€śEnterprise customers are not only sending [digital] signage to [media] players but also to low-cost set-top boxes and desktops around the organisation,â€ť said Peter Maag, the firmâ€™s executive vice-president for marketing and business development. And they will now, he added, be able to use Haivision technology to â€śmake signage channels available over the Internetâ€ť.
Haivision, based in Montreal and Chicago, will also be looking for applications in its other major markets, such as medical, education and military, and expects the new divisionâ€™s technologies to find a home in enterprise social-media networks as they grow their use of video.
â€śAll market segments now demand access to a high-quality live and on-demand HD media experience, regardless of network or platform,â€ť said Mirko Wicha, the companyâ€™s president and CEO.
Both the acquired firms are roughly the same age as seven-year-old Haivision. Kulabyte specialises in video encoding and transcoding and is a pioneer in providing such services in the cloud, allowing pay-as-you-go use. MontiVision, which has also worked on Kulabyte products, develops underlying technologies.
Privately-held Haivision itself, unusual in that it is not funded by venture capital, says it has more than 8000 systems installed worldwide, is profitable and expects revenue to top $50m next year.
The new division will be led by Chafye Nemri, currently Haivisionâ€™s executive vice-president for operations, with Kulabyteâ€™s CEO Peter Forman moving into a vice-president role.