One major genre of broadcast television is usually missing from digital out-of-home screens: drama. Short dwell times, wandering attention, and the challenges posed by audio in public places just don’t allow it.
But Transit TV in Los Angeles is, as befits a network in the world’s capital of the moving image, once again nudging the boundaries of DOOH content.
With its screens on 2000-odd LA buses reaching 1m passengers daily, Tezo Systems-owned Transit TV has previously shown material including experimental videos made by local teenagers, entries in a short-film competition, and regular spots on environmental issues.
Now it is to screen a complete TV drama series called Los Americans (sic), produced for Web broadcast by the nonprofit One Economy.
Aimed at the Latino market, heavily represented among bus users in LA, Los Americans will air in three-minute chunks with both audio and subtitles. In total, the show runs to eight 15-minute segments, or a full two hours of viewing.