A British supplier of digital jukeboxes is using the screens on its units to help bring together what could be the country’s biggest ever chorus.
Sound Leisure, which provides music content as well as the jukebox hardware to locations such as pubs, is employing its displays to promote the 90th anniversary Poppy Appeal song for the Royal British Legion veterans’ organisation.
Said the firm’s Chris Black: “We will run adverts across the UK’s estate of MIM networked jukeboxes via the Soundnet server. The advert invites the public to ring a chargeable number and join in with the chorus of the song. Everybody who sings will have their voice included in the final version of the song. It is then hoped that public support will get the song to the number one spot.”The song will be released for radio in mid-October. It will subsequently be available on Sound Leisure jukeboxes, on iTunes and in Tesco stores from early November.