CBS Outdoor is to continue selling advertising on the London Underground, after settling a dispute with operator Transport for London (TfL).
Last year, the firm threatened that if its grievances were not addressed, it would exit the contract this coming March.
At the time, CBS charged that it had been thwarted in screen rollouts by TfL’s construction work at stations. There were also disagreements over the precise split of advertising revenues and the ownership of the screen network infrastructure.
CBS Outdoor sells more than 100,000 advertising properties on the Tube network. As well as many conventional poster sites and panels in train carriages, it has digital properties including cross-track projection (XTP), LCD displays and digital escalator panels (DEPs).
Graeme Craig, commercial development director at TfL, said it had “reached a comprehensive agreement” with CBS Outdoor that would allow the relationship to continue.
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