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Digital signage technology: Faster, better wireless links gain favour for simplicity

YCD wireless retail digital signage for Coca Cola

Eliminating at a stroke one of the biggest headaches associated with digital signage deployments, vendors, network operators and end users alike are increasingly turning to wireless technology as it grows ever more ubiquitous, faster and more reliable.

Digital out-of-home technology specialist Stratacache, for example, is working with giant U.S. mobile operator Verizon on a digital signage system using Verizon’s 4G network along with a Stratacache media player, its ActiVia for Media digital signage software, and a high-definition display.

Exhibited at the Retail’s Big Show event in New York, the package can run as a service in the cloud, or in a customer’s own location. Users can log in from a PC or any Verizon mobile device to update the screen network instantly.

Another partnership deal sees one of the best-known providers of digital signage software, Scala, team up with Isabella, producer of the Vizit display.

To speed deployment of Scala’s SignChannel system, aimed at small to medium-size users of digital signage, Isabella is producing a 10.4-inch version of Vizit specifically for digital out-of-home, and optimising its Mini 3G USB stick for use with the software.

Said Jeff Porter, president of Scala SignChannel: “The Mini-DS is a game changer. Just plug the Mini-DS into any TV and you will have a SignChannel player. It couldn’t be easier.”

Unlike Stratacache, the duo are using 2G and 3G wireless technology, and piggy-backing on Isabella’s existing relationships with carriers worldwide.

Also at the New York expo, YCD Multimedia displayed an in-store promotional stand that it has developed for Coca Cola (pictured), designed to be easy to install and move.

YCD has fitted the unit with wireless links so that retailers can easily move it around a shop floor, or from site to site, without having to remove and reinstall cabling.

The firm also used Retail’s Big Show to highlight a new analytics module for its Retail Advertising and Merchandising Platform (RAMP) that links to POS systems in order to assess the impact of in-store media.

Meanwhile, British network operator Amscreen has contracted Vodafone, one of Europe’s biggest wireless carriers, to supply connectivity across its European network. Every Amscreen display will be supplied with a Vodafone SIM card for swift updating of content.

Amscreen has for the past six months been engaged in a large rollout of its network to BP forecourts on mainland Europe, with other deals likely to follow.

Said its CEO Simon Sugar: “This universal agreement will help accelerate our expansion plans and will ensure 100 percent coverage and compliance for our network partners and our pan-European advertisers.”

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