Clear Channel Outdoor is unifying its North American and worldwide operations in a restructure which could see it move faster in rolling out new digital out-of-home media.
William Eccleshare, currently CEO of the international division which handles business outside the Americas, will now take responsibility for that region too as CEO of Clear Channel Outdoor Holdings. Currently based in the UK, he will eventually move to New York City. Eccleshare previously worked with agencies including BBDO, Y&R and JWT.
“Clear Channel Outdoor Holdings will be able to serve partners with our full range of assets, including digital, and learn from experiences in all areas of the world where we operate,” said executive chairman Bob Pittman.
Outdoor media owners need to do more to attract “fresh money”, Pittman was also quoted as saying, and to make the medium “more of a cornerstone” for marketers. He will be hoping that the new Clear Channel will be able to act more nimbly in deploying innovation worldwide and be in a better position to develop relationships with global advertisers.
Revenue (excluding the effects of foreign-exchange fluctuations) was up 4.2 percent year-on-year in 2011. Full financial results are due on 21 February.
Share this post
Additionally, entries that are unsigned or contain "signatures" by someone other than the actual author will be removed. We will take steps to block users who violate any of our posting standards, terms of use or privacy policies or any other policies governing this site.