A new game on the digital out-of-home screens of India’s LiveMedia aims to entertain consumers while raising awareness of advertiser brands.
The competitive game, Logomania, requires participants to guess which brands certain logos belong to. It joins more than a dozen other programming and game strands on LiveMedia’s 5000 screens, which include the word puzzle Make My Word, Trivia Live, Sports Facts Live, Health Live, and the animated satire This is India.
“It is our constant endeavour to provide a reason to people to turn their heads and look at our screens. The fact that our screens are placed only in captive environments, where people sit for an average of 30 minutes, helps ensure that the messages are well observed and absorbed by the audience,” founder and CEO Rajan Mehta was quoted as saying.
The firm, funded by Samsung along with venture capitalists Draper Fisher Jurvetson and Bay Partners, claims more than 50m footfalls monthly for its screens in venues such as restaurants, gyms, salons, hospitals, office buildings and call centres. The network covers around 80 Indian cities and towns.
Each venue typically has multiple displays, and the majority of the screens have audio.