Organisers of May’s Screenmedia Expo Europe have signed up the first speakers for the London event’s free-to-attend learning programme.
“We’re looking forward to building on the success of last year’s education programme,” said show director Mark Pigou, promising “no sales pitches or repetitive speeches”.
The programme is structured around four channels: Connected Screenmedia, Connected Content, Interactive Connection and Smart Connections.
Speakers lined up so far include:
Others are expected to come from Clear Channel, Grand Visual, Intel, iTaxiTop, Ogilvy Digital Labs, Smartbomb, and Total Immersion.
“We’re optimistic that this will be a record year for the expo as market growth is looking positive – digital OOH has moved well beyond the experimental stage and into the mainstream as a credible part of the media mix. With the Olympics looming, there are likely to be many exciting showcase opportunities to watch out for,” said Pigou.
Screenmedia Expo Europe runs 16-17 May at Earls Court.