Interactivity will be the major theme of digital signage software supplier Scala’s large presence at Screenmedia Expo in London next week.
Among the promised highlights are demonstrations of screen connectivity with devices such as smartphones and iPads using QR codes, and of Scala’s Fling technology, which allows tablet users to share content on other screens.
The firm will also demonstrate integration of its platform with Twitter, and for users of retail digital signage it will show how on-screen information can be triggered by a consumer’s handling of a product in-store.
The use of mobile devices for control of larger screens will be further demonstrated on the Christie stand, where a video wall built from 35 MicroTiles will run on Scala software, while another Scala partner, U-Touch, will also be showing a 93-inch interactive video wall with multitouch capability.
“By combining digital signage with complementary technologies and media, like mobile devices and social media, our customers can deliver personalised experiences that communicate the right message at the right time,” said Scala’s CEO Tom Nix.
Screenmedia Expo runs 16-17 May at Earls Court.