Organisers of October’s DNA digital out-of-home entertainment conference in Los Angeles are taking the unusual step of splitting the event over two locations.
The first day of the 2-3 October conference will take place at the University of South California Davidson Conference Center, while on the second delegates will move to the Vortex Dome Theater (pictured) for “a glimpse of a leading-edge immersive entertainment venue”.
The event is explicitly not looking at the digital out-of-home advertising or communications markets, but at the way that similar technologies are being used in leisure and entertainment.
The keynote of the first day will be presented by Chris Stapleton of Simiosys, focusing on the impact of the increasing fusion of real and virtual experiences for leisure facilities, and the power of experiential entertainment.
It will be followed by sessions including:
• The Next-Generation Arcade, with Randy White of White Hutchinson Leisure, Marc-Antoine Pinard of Adrenaline Amusements, David Young of BMI Gaming, and Kevin Williams of KWP, creator of the event.
• New Models of Interactivity in Movie Theatres, with Greg Roach of Storyslinger, Julie Eckert of NCM Media Networks, Jon Hussman of Timeplay Entertainment, Karl Floyd of Blue Wave Media, and Ed Lantz of Vortex Immersion Media.
• Maximising Social Media in Leisure Facilities, with Courtney Rayburn of Palace Entertainment, Clark Dodsworth of Osage Associates, Anne White of Snibbe Interactive, Cammie Dunaway of Kidzania, and Matthew Nelson of Tribal DDB.
• Augmented Reality’s Next Stage in Leisure Facilities, with Harold Tan of the Immersive Technology Association, Craig Hanna of Thinkwell Design, Bruno Uzzan of Total Immersion, Brian Selzer of Ogmento, and Bryan Lee of D’strict.
• Interactive Experiences in Public Places: Entertainment Applications, with Philip Lelyveld of the Consumer 3D Experience Lab at USC, Ernest Yale of Trio-Tech, Brent Young of Super 78 Studio, Dan Jamele of Mediamation, and Mark Stutz of Mark Stutz, Inc.
Sessions on the second day include:
• Riding the Wave of Gesture-Based Experiences in Leisure Facilities, with Kevin Williams of KWP, Jon Fox of Helios Interactive Technologies, Jon Epstein of Omek Interactive, Vincent John Vincent of GestureTek, Eric Mauriello of Schematic, and Mark Schmitz of Zebradog.
• 3D Interactive Marketing Experiences in Public Places, with Eric Davis of National Media Services, Jack Hattingh of Monster Media 3D, Eric Davis of National Media Services, Barry Threw of Obscura Digital, and Joshua Cohen of Pearl Media.
The second day of the conference will also include an interactive laser presentation from Glenn Hill of Laserharps.com.
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