The BBC is to show continuous coverage of the Olympic Games on its 22 large public screens across Britain.
The digital screens – joint ventures of the public broadcaster, local authorities, and the Olympics organising body LOCOG – are mostly 100-inch LED units, located in major centres such as London, Liverpool, Manchester, Edinburgh and Belfast, as well as some medium-sized cities such as Norwich and Portsmouth.
Daktronics and Philips supplied the screens, which are driven by Capital Networks’ Audience software.
Said Roger Mosey, BBC director for London 2012: “The London 2012 Olympic Games is likely to be the biggest sporting event in the UK in our lifetimes and the BBC’s coverage will ensure that our audiences need never miss a moment. As the nation’s broadcaster we are committed to ensuring that viewers get the most from their Olympic experience, and our comprehensive coverage will deliver on that promise.”
In advance of the Games, which begin next week, the screens have already been used to show live images of the Olympic torch runners who traversed the country recently. The Big Screens cut to them several times each hour, and displayed them non-stop when the runners were close by.