Interest in digital out-of-home media is growing in Brazil, according to network owner Elemidia.
The nine-year-old firm, which claims to be the largest DOOH operator in Latin America, says it recorded 49 percent growth in advertising revenue during the first half of this year.
Its 9300 screens have spread from the elevators of office buildings to other environments such as shopping centres, supermarkets, hotels, bars and university campuses. They are present in 49 Brazilian cities as well as the Argentine capital Buenos Aires, reaching 16m people weekly.
The hike in advertising revenue, which will be used to fund expansion over the next year, came from signing up new clients including Avon, Honda and Pantene, as well as repeat advertisers such as the retailers Brastemp, Casas Bahia and C&A, according to Digital Signage Brasil.
“The interest of agencies and advertisers is growing, and digital out-of-home is well-established when it comes to assembling a strategic media plan and efficiently,” said the Elemidia network’s commercial director Raphael Jimenez.