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Outdoor was the second-fastest-growing advertising medium worldwide during 2012, according to the latest figures from Nielsen.

The research firm’s data shows Internet advertising developing most rapidly at around ten percent year-on-year, followed by outdoor, which recorded growth of almost eight percent. Our graphic shows the rise in total spend for each medium.

And outdoor, with 2.3 percent of overall spend, is still a little ahead of online in total value.

Cinema also did well, climbing each quarter, although its contribution to the total advertising pot is less than one percent.

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The Chinese digital out-of-home market could overtake the U.S. this year, one of the better-known research firms covering the sector has suggested.

PQ Media says that by last autumn China was heading toward 40 percent annual growth, likely to push it past $2bn revenue in 2012 and ahead of the American market – currently the world’s largest – during 2013.

About two thirds of revenue derived from place-based networks and the balance from digital billboards, the latter category growing slightly faster. Among the place-based operations, screens in corporate and healthcare premises were the most numerous, with transit and cinema also developing rapidly.

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